Effective use of presentation media involves which of the following strategies?

The effective use of presentation media is centered around engaging the audience while utilizing visual aids to enhance understanding and retention of the information being presented. Speaking to the audience instead of the media is crucial because it helps establish a connection between the speaker and the audience, making the presentation more interactive and engaging. By maintaining eye contact and addressing the audience directly, the speaker fosters a communicative atmosphere where the audience is more likely to remain attentive and responsive.

In contrast, focusing solely on media can lead to a disengaged audience, as they may start to lose interest if the speaker is not personally involved in the delivery. Reading directly from slides detracts from the speaker's credibility and diminishes the impact of the message since it limits the speaker's ability to communicate authentically and spontaneously. Minimizing audience interaction can make the presentation feel more like a lecture, which can limit engagement and reduce the effectiveness of the communication. Therefore, a dynamic interaction, where the speaker connects with the audience while using media as a supportive tool, is vital for a successful presentation.