What is 'logos' when structuring an argument?

Logos refers specifically to the logical aspect of argumentation. In persuasive speaking and writing, it encompasses the use of reasoning, evidence, and factual information to construct a coherent and compelling argument. By appealing to logos, a speaker or writer aims to convince the audience through rational thought and logical progression of ideas. This can include the presentation of statistics, data, and objective evidence that supports the claims being made, enhancing the overall credibility of the argument. A strong logos appeal can help an audience understand the rationale behind the speaker's points, making the argument more convincing and effective. This concept is rooted in classical rhetoric and is one of the three modes of persuasion, alongside ethos (appeal to credibility) and pathos (emotional appeal).