What is the primary purpose of visual communication in a speech?

The primary purpose of visual communication in a speech is to enhance understanding and retention of information. When visuals such as slides, charts, graphs, or images are used, they can clarify and reinforce the spoken message, making it easier for the audience to grasp complex concepts and remember key points. By aligning visual elements with verbal cues, speakers create a more engaging experience that helps the audience internalize information more effectively. This combination can lead to improved comprehension and a greater impact on the audience's takeaways from the presentation.

Using visuals strategically aids in breaking down information, supporting arguments, and illustrating examples, which plays a crucial role in effective communication.