What is the purpose of using 'visual aids' in public speaking?

Using visual aids in public speaking serves a crucial purpose by enhancing the understanding and retention of information among the audience. Visual aids, such as slides, charts, videos, or models, can help illustrate key points and concepts in a way that is often more engaging and easier to comprehend than verbal explanations alone. Research in communication has shown that when people see information presented visually, they are more likely to remember it. This is because visuals can clarify complex information, highlight important ideas, and provide a greater context that supports the speaker's message.

In addition to improving understanding, visual aids also promote active engagement, as they encourage the audience to connect with the material being presented. When visuals are thoughtfully integrated into a presentation, they can create a more dynamic and interactive experience for the audience, ultimately leading to better outcomes in information retention and audience impact.